INTERVIEW OUTLINE
Interviewee:
Name of person being interviewed Interviewer:
Name of person leading interview
Location / Medium:
Office, conference room,
Or phone number. Appointment Date:
Start Time:
End Time:
Objectives:
What data to collect
On what to gain agreement
What areas to explore. Reminders:
Background / experience of interviewee
Known opinions of interviewee.
Agenda:
Introduction
Background on Project
Overview of Interview
Topics To Be Covered
Permission to Tape Record
Topic 1 Questions
Topic 2 Questions
…
Summary of Major Points
Questions from Interviewee
Closing Approximate Time:
1 minute
2 minutes
1 minute
5 minutes
7 minutes
…
2 minutes
5 minutes
1 minute
General Observations:
Interviewee seemed busy – probably need to call in a few days for follow-up questions since he gave only short answers. PC was turned off – probably not a regular PC user.
Unresolved Issues, Topics not Covered:
He needs to look up sales figures from 1999. He raised the issue of how to handle returned goods, but we did not have time to discuss.
Interviewee: Date:
Questions: Notes:
When to ask question, if conditional
Question number: 1
Have you used the current sales tracking system?
If so, how often?
If YES, go to Question 2 Answer:
Yes, I ask for a report on my product line weekly.
Observations:
Seemed anxious – may be overestimating usage frequency.
Question 2
What do you like least about the system? Answer:
Sales are shown in units, not dollars.
Observations:
System can show sales in dollars, but user does not know this.
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