PROJECT SCOPE example

PINE VALLEY FURNITURE Prepared by: Jim Woo
STATEMENT OF PROJECT SCOPE Date: September 18, 2001

General Project Information
Project Name: Customer Tracking System
Sponsor: Jackie Judson, VP Marketing
Project Manager: Jim Woo

Problem / Opportunity Statement:
Sales growth has outpaced the marketing department’s ability to accurately track and forecast customer buying trends. An improved method for performing this process must be found in order to reach company objectives.

Project Objectives:
To enable the marketing department to accurately track and forecast customer buying patterns in order to better serve customers with the best mix of products. This will also enable PVF to identify the proper application of production and material resources.

Project Description:
A new information system will be constructed that will collect all customer purchasing activity, support display and reporting of sales information, aggregate data, and show trends in order to assist marketing personnel in understanding dynamic market conditions. The project will follow PVF’s systems development life cycle.

Business Benefits:
Improved understanding of customer buying patterns.
Improved utilization of marketing and sales personnel.
Improved utilization of production and materials.

Project Deliverables:
Customer tracking system analysis and design.
Customer tracking system programs.
Customer tracking documentation.
Training procedures.

Estimated Project Duration:
5 months